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Tudor v's Rolex: how much more are you really getting?
Put a Tudor beside a Rolex and the conversation often turns straight to price. One costs considerably less. The other carries one of the most recognisable names in watchmaking. But what does the extra money actually buy? The answer changes with the watches you compare. Sometimes the practical functions are remarkably close. Sometimes the materials make them very different propositions. And sometimes the deciding factor is simply which watch you want to put on your wrist each

5and20to
5 hours ago7 min read


Has Tudor Become Too Expensive? The Price of Progress
From the “poor man's Rolex” to a respected luxury watchmaker in its own right, Tudor has undergone a remarkable transformation. But as retail prices continue to rise, is the brand losing the very thing that made it so attractive in the first place? For decades, Tudor occupied a very particular position in the watch industry. It offered the heritage, design influence and reliability associated with Rolex, but at a significantly more accessible price. For many enthusiasts, that

5and20to
Nov 67 min read


One GMT-Master II, six different looks: how desirability shapes the price
The Rolex GMT-Master II is a familiar watch to collectors: a 40mm Oystersteel case, black dial, Calibre 3285 movement and a practical second time zone. Yet the same core design can look strikingly different when paired with another bezel colour or bracelet. For this Friday feature, we compared six GMT-Master II configurations using UK retail prices for new watches and recorded pre-owned sale prices from 2026. The comparison highlights an interesting question: how much can a w

5and20to
Oct 304 min read


Does 40mm fit everyone?
The blog post examines the differences between 40mm luxury watches and asked the question, does 40mm fit everyone?

5and20to
Oct 238 min read


How Have Rolex's 2026 Releases Been Received by the Grey Market?
Executive Summary The 2026 Rolex collection has been received positively by the grey market, although with far more measured pricing than the speculative highs of previous years. Collectors are prioritising rarity, provenance and long-term desirability over short-term hype, creating a healthier market for buyers and sellers. Initial Excitement… Followed by Rational Buying Following launch, demand was strong but buyers quickly became more selective. The market is now driven by

5and20to
Oct 162 min read
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