“Why buy a Tudor when you could save for a Rolex?” If you’re into watches, you’ve probably heard it. Or worse: “Tudor is just a poor man’s Rolex.” Really? For our first 5and20to blog, we thought we’d tackle one of the watch world’s most outdated opinions head-on. YES, THERE’S ROLEX DNA Tudor and Rolex are family. Tudor exists because Hans Wilsdorf, founder of Rolex, wanted to create watches at a more accessible price while retaining the dependability for which Rolex had becom

Executive Summary The Rolex market is constantly evolving. New releases generate excitement, retail availability remains limited, and changing demand can quickly influence values across the secondary market. To help collectors and buyers make more informed decisions, 5&20Too is launching its first series of Rolex market articles. Drawing on market analysis, industry experience and current buying activity, the series will examine the questions that matter when purchasing, sell

Executive Summary The 2026 Rolex collection has been received positively by the grey market, although with far more measured pricing than the speculative highs of previous years. Collectors are prioritising rarity, provenance and long-term desirability over short-term hype, creating a healthier market for buyers and sellers. Initial Excitement… Followed by Rational Buying Following launch, demand was strong but buyers quickly became more selective. The market is now driven by